PSFK x Société Perrier: The Need To Know Art And Cocktail Guide For Art Basel

By Freya Wilcox

Art Basel Miami Beach is one of the largest and most prestigious art shows of the year, with more than 260 leading galleries from North America, Europe, Latin America, Asia and Africa taking part, showcasing works by more than 2,000 artists of the 20th and 21st centuries. Not only does the event draw huge crowds from the art world, but it is also a significant social event giving way to some of the biggest and best parties of the year.

For all the art and party-goers for the 2012 festival, PSFK and Société Perrier bring you a comprehensive city guide to help navigate between the best in show and the best of nightlife. Inspired by some of the great modern art movements, we’ve selected a few delicious Perrier cocktails prepared at Miami’s hottest locales that should pair nicely with your Basel art-viewing experience:

Minimalism

Gaining popularity in 1960’s and early 70’s, the Minimalist movement sought to expose the essence and identity of a subject through eliminating all non-essential forms and features. For example, the art of Brice Marden expresses bold contrast through the use of simple yet powerful monochromatic blocks of color. His work will be displayed at Art Basel by Acquavella Galleries.

Such bold statement requires a drink that can respond with a statement of its own, such as the Grey Goose Le Fizz served at the Soho Beach House. This venue is a newly redesigned hotel and spa located on the historic site of the Sovereign Hotel with stunning views overlooking the ocean. The Grey Goose Le Fizz is a simple yet inviting drink mixed from Grey Goose Vodka, fresh lime juice, elderflower cordial, and Perrier.

Surrealism

Surrealism began as a cultural movement in the early 1920’s, marked by works that feature elements of surprise and unexpected juxtapositions. Surrealist painter and sculptor Joan Miró communicates through his works a playful and expressive representation of the unconscious mind.  The artist famously declared an ‘assasination of painting’, and saw his work as an act of subversion against conventional painting methods. His work will be displayed at Art Basel by Hammer Galleries.

If this tickles your fancy, then try the Paloma Hermosa from The Living Room Bar at the W Hotel South Beach. The Living Room Bar features cutting edge interior design and intriguing drink creations straight from their mixologists Elad Zvi and Gabriel Orta. The Paloma Hermosa features an outlandish yet delicious blend of tequila, elderflower liquer, lime and grapefruit juice, cucumber, and Perrier.

Cubism

The Cubist movement is marked by its distinctive geometric forms, a process of abstraction by which an object is dissected and then reassembled again from multiple viewpoints. For example, Fernand Leger employed Cubism as a form to express the rapidly modernizing landscape of 20th Century France. His work will be displayed at Art Basel by Annely Juda Fine Art.

Mondrian Miami serves up a Cubist creation of their own with a classic Mojito. The hotel bar offers a relaxing outdoor lounge with spectacular views of Biscayne Bay and downtown Miami. The Mojito is made from white rum, lime, mint, caster sugar, Perrier,  and plenty of chunky ice and fresh fruit.

Multimedia Installation Art

Multimedia installation art is a genre that encompasses a wide variety of mediums, and is designed to overtake and transform the viewer’s perception of space. Alberto Garutti tackles social problems by employing public space as his canvas, creating sculptural pieces that challenge the viewer. His work is displayed at Art Basel by Magazzino.

The Dutch Miami creates similarly sculptural concoctions such as the Havana. Casual yet sophisticated American dining is served up at this popular venue along with a host of unique cocktails. The Havana is a unique blend of vodka, grape jam, tarragon, lemon, mint, and Perrier.

Pop Art

Pop art emerged as a genre in the mid 1950’s, challenging the traditions of fine art by appropriating popular cultural references such as advertising. The work of Peter Saul was crucial in defining the aesthetics of the genre with his colorful cartoonish depictions. His work is displayed at Art Basel by the Mary Boone Gallery.

The Wynwood Kitchen & Bar serves up a variety of cocktails inspired by famous artists such as the Kenny Scharf, one of the New York set who continued on in the genre after Warhol’s demise. The bar has a whole series of drinks named after important art figures. The Kenny Scharf is a refreshing mix of vodka, lime, grapefruit juice, and Perrier.

Guest post from PSFK‘a editors for Miami Art Week 2012.